H&M is back with its yearly collaboration– this year with Kenzo– including mile-long lines, and swift shopping cart adds.
Shoppers prepare to anxiously pray to the style gawds on the hopes of the site not crashing.
Following the Balmain craze, H&M took to their Instagram to surprise the world with its Fall partnership with Kenzo. In the ad, the video 360’s in what appears to be a jungle of prints and bold hues, hitting at what’s to come. You can expect playful vibes from the collaboration — granting you all Summer ’16 to prep your wallets for your new must-haves!
The partnership, announced Wednesday, is scheduled to hit shelves in more than 250 H&M stores and online November 3, 2016.The capsule collection, will include womenswear, menswear, and accessories. The designers, Kenzo creative directors Humberto Leon and Carol Lim (founders of Opening Ceremony), head this colorful palette of silhouettes and designs accompanied by the brand’s design team.
Photo by: Soraya Zaman
Carol Lim and Humberto Leo from Kenzo with H&M’s Ann-Sofie Johansson in the center, can be seen pictured above.