Another luxury brand hits Target shelves September 27, 2015. Adam Lippes for Target collection includes more than 50 items ranging in price from $10-$130. Lippes capsule for Target will refine luxury with buffalo plaid-inspired pieces, and elevated looks to capture the frugal fashionista jump starting her career.


Adam Lippes began his fashion legacy with Polo Ralph Lauren in 1995. Shortly after the designer moved to Oscar de la Renta where he was quickly given the title of Global Creative Director (the youngest ever to coin the name). For the next several years Lippes, focused on innovating the Fashion House’s marketing, design, and business development. Adam has always fancied art, and architecture. So there was no surprise when the taste-maker decided to branch out and create something for himself. Adampluseve was the origin of such. Building on a line of cotton basics. Time after, Electra Toub joined the brand, transforming the name from ADAM + EVE,  into ADAM.


Adam Lippes for Target collection premieres online and in-stores September 27. You can expect the collection to keep its “quality above all else” reputation. The pieces exudes a relaxed look while exceptional tailoring and fine fabrics stay the same. From plaid overlays to fun over-sized shapes, Adam introduces a new look for his oh so devoted market. Adding both menswear, and home-goods, Lippes has set the bar high for future luxury brands collaborating with Target.

“The mood of the Target collection is the same as I really convey in the main collection,” says Lippes. “It’s refined, elegant, elevated pieces that a woman can have in a wardrobe and keep and take going forward.”

Adam takes pride when creating and admires the woman. This lines offers soft ivory and taupe hues, white checkered printed flats and pointed-toe pumps, and an eye-catching grey and cashmere colored coat. The over-sized trend continues to make a comeback, as Lippes made no exception to the rule.