Nike’s innovative Flyease technology helps bring some normalcy to people with disabilities.
19-year-old Matthew Walzer suffers from cerebral palsy, he faces many difficult challenges on a daily basis but his most difficult challenge is putting on and tying his shoes. Walzer say, “it’s embarrassing having your mom and dad tie your shoes or even be out with friends and ask them to help him out.” (source)
“Easy entry, easy access, easy adjustment, easy closure,” he said of the shoe.” (source)
Hatfield calls the shoe’s new style Flyease technology. The first set of Flylease technology is going to be used for the Zoom Soldier 8, a Lebron Nike signature (and Matthew Walzer’s favorite player). Hatfield uses the high top basketball shoe because of the ankle support and easy access for many physically impaired athletes and non-athletes to help them out with balance and leverage. The first set of Flylease technology will be set to release July 16th at certain stores across the U.S.
Walzer is ecstatic to be able to buy a shoe from Nike and not have to worry about using specialized shoes. Also with the new Flyease innovation “The Zoom Soldier 8 Flyease will be sent to the two U.S. basketball teams participating in the 2015 Special Olympics World Summer Games in Los Angeles from July 25 through Aug. 2.” (source)
Hatfield has found a start for a solution in kicks for the disabled and is ready to release the new innovation of Flyease to many more Nike shoes in the near future.