Kendrick Lamar’s visual for “Alright” is a raw glimpse into an unrest that has been felt by our nation since its conception. Disturbing images of pain, anguish and dolla’ bills perfectly align with Lamar’s insidious soulful taste to create another K.Dot gem. Alright is directed by Colin Tilley, The Little Homies and Top Dawg Ent.
The visual seems to intertwine themes of unrest, hope, joy and desperation all at once. It’s the kind of video that leaves the viewer increasingly more intrigued with every second. Kendrick Lamar travels through the stages of the video flying while eventually being shot down (metaphorically it appears) by a police officer. Though this ending, by simple description seems like a sad one, Kendrick subtly smiles as he reaches the ground after the gunshot. To me, the smirk highlights the audacious theme of the entire song. Though broken and bruised.. “WE GON’ BE ALRIGHT!!”. The continuity of this visual is perfect. I loved every second of it. From the classic “de-colorization” to the gritty command performance by Kendrick, it has become apparent that you can’t keep this butterfly on the ground.
Watch “Alright“ from Kendrick Lamar’s second studio album To Pimp A Butterfly: